Journal
Notes on hotels, guests and booking direct.
What I’ve learned about marketing, reservations, customer experience and how guests actually decide. The first written pieces are on their way.
Hospitality Marketing Lab
Watch while the writing’s on its way.
Every episode of the show, newest first. Use the playlist button in the player to browse them all.
What I’ll be writing about.
Topic
Direct bookings & marketing
OTAs, hotel websites, booking engines and the marketing that brings guests direct.
Topic
Reservations & sales
Enquiries, calls, upselling and saving the booking: the human side of conversion.
Topic
Customer experience
The guest journey from first contact to after the stay, and why it’s marketing too.
Topic
News
Short takes on what’s happening in hospitality and why it matters for hotels.
Want the practical version?
Resaco’s blog has the step-by-step guides for hotel teams.
