Speaking and video
Straight talk about hotel marketing.
Talks, the Hospitality Marketing Lab show, and conversations with hotel teams who want more direct bookings.
The show
Hospitality Marketing Lab
Practical episodes on direct bookings, OTAs and what guests see before they book.
What I talk about.
Why hotels lose guests to OTAs
Where the booking slips away, and the first fixes that bring it back direct.
What reservations and retention teach marketing
Lessons from years of reservation calls on why guests hesitate, and what that means for your website and ads.
Guest experience starts before check-in
The enquiry, the call, the confirmation email: the parts of the stay guests judge first.
Media kit
Short bio
Daniel Laurean is Growth Consultant EMEA at Resaco, helping hotels bring more bookings direct. He started in reservations at Vidanta in Mexico in 2010, then worked in quality assurance, sales and retention before moving into marketing in Finland. He hosts Hospitality Marketing Lab and is based in Spain.
Planning an event?
Tell me about the audience and the date, and I’ll get back to you.