Speaking & video

Speaking & video

Straight talk about hotel marketing.

Talks, the Hospitality Marketing Lab show, and conversations with hotel teams who want more direct bookings.

Daniel Laurean with arms crossed

The show

Hospitality Marketing Lab

I host Resaco’s YouTube show for hotel marketers: short, practical episodes on direct bookings, OTAs and guest experience.

What I talk about.

Talk

Why hotels lose guests to OTAs

Where the booking actually slips away, and the first fixes that bring it back direct.

Talk

What reservations and retention teach marketing

Fifteen years of listening to guests hesitate, and what that means for your website and ads.

Talk

Customer experience starts before check-in

The enquiry, the call, the confirmation email: the parts of the stay guests judge first.

Headshot of Daniel Laurean smiling at the camera

Media kit

Short bio

Daniel Laurean is Growth Consultant EMEA at Resaco, helping hotels bring more bookings direct. He started in reservations at Vidanta in Mexico in 2010, then worked in quality assurance, sales and retention before moving into marketing in Finland. He hosts Hospitality Marketing Lab and is based in Spain.

Planning an event?

Tell me about the audience and the date, and I’ll get back to you.