Speaking & video
Straight talk about hotel marketing.
Talks, the Hospitality Marketing Lab show, and conversations with hotel teams who want more direct bookings.

The show
Hospitality Marketing Lab
I host Resaco’s YouTube show for hotel marketers: short, practical episodes on direct bookings, OTAs and guest experience.
What I talk about.
Talk
Why hotels lose guests to OTAs
Where the booking actually slips away, and the first fixes that bring it back direct.
Talk
What reservations and retention teach marketing
Fifteen years of listening to guests hesitate, and what that means for your website and ads.
Talk
Customer experience starts before check-in
The enquiry, the call, the confirmation email: the parts of the stay guests judge first.

Media kit
Short bio
Daniel Laurean is Growth Consultant EMEA at Resaco, helping hotels bring more bookings direct. He started in reservations at Vidanta in Mexico in 2010, then worked in quality assurance, sales and retention before moving into marketing in Finland. He hosts Hospitality Marketing Lab and is based in Spain.
Planning an event?
Tell me about the audience and the date, and I’ll get back to you.